Appraisal Resources and National Image: A Case Study on Chinese Foreign Ministry Spokespersons’ Responses About COVID-19

Authors

  • Qi Yuan Liu Universiti Putra Malaysia
  • Lay Hoon Ang Universiti Putra Malaysia
  • Moniza Waheed Universiti Putra Malaysia
  • Zalina Binti Mohd Kasim Universiti Putra Malaysia

DOI:

https://doi.org/10.17507/tpls.1210.23

Keywords:

discourse analysis, diplomatic languages, national image, appraisal resources, COVID-19

Abstract

The national image of a country is becoming increasingly important as the soft power of a country, which can be realised by diplomacy and various types of diplomatic discourses. Therefore, this study attempts to analyse, via the responses of Chinese Foreign Ministry Spokespersons to questions about COVID-19, how national images are constructed. It adopts the Appraisal Theory proposed by Martin and White and focuses on one of its systems: attitude. Attitude resources are evaluative languages that express feelings, opinions and judgements which are quite contributive to the building of a national image and they are very abundant in the the foreign spokespersons’ responses. This study uses Atlas.ti as the tool to collect and code appraisal resources in order to observe the overall features of attitude, including word frequency and collocation. Together with this tool, the Critical Discourse Analysis approach is also used to analyse the meaning of attitude resources as well as the political and diplomatic contexts. The study finds that different attitude resources can contribute to the formation of different components of national images according to specific political events or international relationships, and this gives more insights into the construction of China’s national image during the pandemic.

Author Biographies

Qi Yuan Liu, Universiti Putra Malaysia

Faculty of Modern Languages and Communication

Lay Hoon Ang, Universiti Putra Malaysia

Faculty of Modern Languages and Communication

Moniza Waheed, Universiti Putra Malaysia

Faculty of Modern Languages and Communication

Zalina Binti Mohd Kasim, Universiti Putra Malaysia

Faculty of Modern Languages and Communication

References

Anholt, S. (2007). What is competitive identity? In Competitive identity (pp. 1-23). Palgrave Macmillan, London.

Boulding, K. E. (1959). National images and international systems. Journal of conflict resolution, 3(2), 120-131.

Chen, N. (2012). Branding national images: The 2008 Beijing summer Olympics, 2010 Shanghai World Expo, and 2010 Guangzhou Asian games. Public Relations Review, 38(5), 731-745. http://dx.doi.org/10.1016/j.pubrev.2012.04.003

Fairclough, N. (1988). Discourse representation in media discourse. Sociolinguistics, 17(2), 125-139.

Fairclough, N. (2000). Discourse, social theory, and social research: The discourse of welfare reform. Journal of sociolinguistics, 4(2), 163-195.

Guan, J.Y. (2021). China’s National Image Building in New Media Environment: An Analysis of The Tweets Posted by Chinese Embassy in The United States. Radio & TV Journal, 2, 156-158.

Halliday, M. A. K. (1973). Explorations in the functions of language. Edward Arnold, London.

Halliday, M. A. (2009). The gloosy ganoderm: Systemic functional linguistics and translation. Chinese Translators Journal, 1, 17-26.

Hartig, F. (2016). How China understands public diplomacy: The importance of national image for national interests. International Studies Review, 18(4), 655-680.

Hasan, R. (2009). Semantic Variation: Meaning in Society and in Sociolinguistics. Equinox, London (2009)

Iwabuchi, K. (2015). Pop-culture diplomacy in Japan: Soft power, nation branding and the question of ‘international cultural exchange’. International Journal of Cultural Policy, 21(4), 419-432.

Jorgensen, M., & Phillips, L. (2002). Discourse analysis as theory and method. SAGE Publications.

Kinsey, D. F., & Chung, M. (2013). National image of South Korea: implications for public diplomacy. Exchange: The Journal of Public Diplomacy, 4(1), 5-16.

Kunczik, M. (2000). Globalization: News media, images of nations and the flow of international capital with special reference to the role of rating agencies. In IAMCR conference Singapore, July 17–July 20.

Martin, J. (2000). Beyond exchange: Appraisal systems in English. In Hunston, S. & G. Thompson (eds). Evaluation in Text. Authorial Stance and the Construction of Discourse. Oxford University Press, 142–75.

Martin, J. R., & White, P. R. R. (2005). The Language of Evaluation: Appraisal in English. London: Palgrave. https://doi.org/10.31468/cjsdwr.238

Munday, J. (2012). Evaluation in Translation: Critical Points of Translator Decision-Making. Routledge.

Ross, A. S., & Caldwell, D. (2020). ‘Going negative’: An appraisal analysis of the rhetoric of Donald Trump on Twitter. Language & communication, 70, 13-27.

Si, X. Z. (2018). Appraisal Theory, Attitude System and Textual Translation. Foreign Languages in China, 15(1), 96-102.

Wang, H. (2003). National image building and Chinese foreign policy. China: An International Journal, 1(01), 46-72.

Wang, Z. (2020). Building China’s National Image in Diplomatic Events Through Discourse Analysis. Sinogram Culture, (13), 188-190.

Yu, H., & Wu, C. (2018). Images of the Chinese government projected in its work reports: Transformation through translation. Lingua (214), 74-87.

Zhang, C., & Meadows III, C. W. (2012). International coverage, foreign policy, and national image: Exploring the complexities of media coverage, public opinion, and presidential agenda. International Journal of Communication, 6, 76-95.

Downloads

Published

2022-09-30

Issue

Section

Articles