Multimodal Metaphor Construction and Cognitive Analysis in Educational Cartoons
DOI:
https://doi.org/10.17507/tpls.1203.14Keywords:
educational cartoons, multimodal metaphors, cognitive analysisAbstract
Since Lakoff and Johnson proposed their far-reaching theory of conceptual metaphor, people's interpretation of metaphor has changed from a rhetorical approach to a way of thinking. In recent years, multimodal metaphors have gradually received attention from scholars at home and abroad, and have been applied to different forms of media research such as advertisements, comics, gestures, and films, thus greatly contributing to the advancement of multimodal metaphor theory. Multimodal metaphors provide a new perspective for the construction and understanding of metaphorical meaning. This study draws on 100 educational cartoons published by China News Cartoon Network from 2020-2021. Firstly, multimodal metaphors in the 100 educational cartoons published on China News Cartoon Network are classified into four categories according to Forceville's cognitive-linguistic theoretical framework, and the integration network in the cartoons is classified into four categories from the perspective of conceptual integration. This study analyses multimodal metaphors from both social and cognitive perspectives and explores the cognitive basis of comic metaphors from both formal and meaningful perspectives.
References
EIRefaie. (2009). Metaphors in political cartoons: Exploring audience responses//Forceville C, Urios-Aparisi E. Multimodal Metaphor. Berlin / New York: Mouton de Gruyter: 173-196.
Eggertsson G & Forceville C. (2009). Multimodal expressions of the HUMAN VICTIM IS ANIMAL metaphor in horror films. In Forceville C & Urios-Aparisi E( Eds.) . Multimodal Metaphor. Berlin. Mouton De Gruvter: 429-449.
Forceville C. (2002). The identification of target and source in pictorial metaphor. Journal of Pragmatics, (34): 1-34.
Fauconnier G, M Turner. (1996). Blending as a central process of grammar//Adele Goldberg. Conceptual Structure. Discourse and Language. Stanford: CSLI Publications: 113-129.
Feng Dezheng, Zhang Delu, Kay O'Halloran. (2014). Advances and frontiers in multimodal discourse analysis. Contemporary Linguistics, 16(01):88-99+126.
Lakoff. G, Johnson. M. (1980). Metaphors We Live by. Chicago: University of Chicago Press: 8-11.
Pan Yanyan,Zheng Zhiheng. (2017). A multimodal cognitive-critical perspective of defense discourse: a comparative analysis of Chinese and American military recruitment propaganda film as an example. Foreign Language Research, 34(06):11-18.
Yu Yanming. (2013). A study of multimodal metaphorical representations in news cartoons - types, characteristics and justifications of modal configurations. Foreign Language Research, (01)1-9+112.
Zhao Xiufeng, Dai Xinyang. (2016). Metaphorical scenes in political cartoons - a critical multimodal metaphor analysis. Journal of University of Science and Technology Beijing (Social Science Edition), 32(05):8-13+60.
Zhu Yongsheng. (2007). Theoretical foundations and research methods of multimodal discourse analysis. Journal of Foreign Languages (05), 82-86.
