Linguistic Landscapes of Social Media Discourse: Exploring Language Practices and Identities on Jordanian Online Platforms

Authors

  • Mamoun I Bani Amer Charles Darwin University

DOI:

https://doi.org/10.17507/tpls.1411.01

Keywords:

linguistic landscapes, language practices and identities, social media platform, Jordan, systemic functional linguistics

Abstract

The present research is designed to investigate the language practices and identities of Jordanian users on the selected social media platforms of Facebook and Twitter. A total of 400 posts and tweets were selected from both social media platforms. Based on the Systemic Functional Linguistics theory, the study found that the users demonstrated various language practices on social media like code-switching, emojis, localized expressions, and identity affiliations like racism, patriotism, and feminism. Consequently, the study established that Jordanian Arabic is the most frequently-used language style, while the use of English and MSA as secondary language styles was considerably less popular. Additionally, code-switching was the most prevalent language practice. The study recommended educational policies to advocate bilingualism, while for social media, the strategies need to reflect linguistic characteristics to increase reach and engagement.

Author Biography

Mamoun I Bani Amer, Charles Darwin University

Department of Linguistics, Faculty of Arts and Society

References

Aboh, S. C., & Ezeudo, O. C. (2020). Interactions on Facebook and Twitter: A communicative action perspective. Theory and Practice in Language Studies, 10(11), 1351-1358. https://doi.org/10.17507/tpls.1011.02.

Abu-Irmies, A., & Al-Khanji, R. R. (2019). The Role of Social Media in Maintaining Minority Languages: A Case Study of Chechen Language in Jordan. International Journal of Linguistics, 11(1), 62-75.

AbuTayeh, A. (2021). Code-switching on Facebook among Jordanians. Academic Journal of Modern Philology, (14), 45-54.

Al Rabayah, A. A., & Al Rumman, R. H. (2019). Assessing knowledge, attitude, and practices of health-care providers toward pharmacovigilance and adverse drug reaction reporting at a comprehensive cancer center in Jordan. Perspectives in clinical research, 10(3), 115. 10.4103/picr.PICR_4_18.

Alahmari, S. S. (2024, May). Sirius_Translators at OSACT6 2024 Shared Task: Fin-tuning Ara-T5 Models for Translating Arabic Dialectal Text to Modern Standard Arabic. In Proceedings of the 6th Workshop on Open-Source Arabic Corpora and Processing Tools (OSACT) with Shared Tasks on Arabic LLMs Hallucination and Dialect to MSA Machine Translation@ LREC-COLING 2024 (pp. 117-123).

AL–Amarnih, E. F., Shawaqfeh, A. T., Alqudah, H., jadallah abed Khasawneh, Y., & Khasawneh, M. A. S. (2024). Linguistic Analysis of Jordan Online Forums: Insights into Language Usage and Community Networks. Migration Letters, 21(1), 907-915.

Al-Rawi, A. (2019). Viral news on social media. Digital journalism, 7(1), 63-79.

Al-Sulaiti, K. I., Abaalzamat, K. H., Khawaldah, H., & Alzboun, N. (2021). Evaluation of Katara Cultural Village events and services: a visitors' perspective. Event Management, 25(6), 653-664. https://doi.org/10.3727/152599521X16106577965099.

Alvidrez, S. & Rodriguez, O. F. (2016). Powerful communication style on Twitter: Effects on credibility and civic participation. Media Education Research Journal, 24(47), 89-97.

Alwagait, E., Shahzad, B., & Alim, S. (2015). Impact of social media usage on students academic performance in Saudi Arabia. Computers in Human Behavior, 51, 1092-1097. https://doi.org/10.1016/j.chb.2014.09.028.

Arafah, B., & Hasyim, M. (2019). The language of emoji in social media. KnE Social Sciences, 494-504.

Bailey, G. (2018). When social media meets sociolinguistics: Using Twitter to study language variation and change. Retrieved from https://personalpages.manchester.ac.uk/staff/george.bailey/twitter_workshop/twitter_slides.pdf on 03/10/2018.

Baxter, J. A., & Haycock, J. (2014). Roles and student identities in online large course forums: Implications for practice. The International Review of Research in Open and Distributed Learning, 15(1). https://doi.org/10.19173/irrodl.v15i1.1593

Boyd, D. & Ellison, N. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1). https://doi.org/10.1111/j.1083-6101.2007.00393.x.

Christie, F. (2005). Classroom discourse analysis: A functional perspective. Bloomsbury Publishing.

Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications.

Crystal, D. (2000). Language death. USA: Cambridge University Press.

Crystal, D. (2011). Internet linguistics: A student guide. Routledge.

Cunliffe, D., Morris, D., & Prys, C. (2013). Young bilinguals’ language behaviour in social networking sites: The use of Welsh on Facebook. Journal of Computer-Mediated Communication, 18(3), 339-361. https://doi.org/10.1111/jcc4.12010

Danescu-Niculescu-Mizil, C., Sudhof, M., Jurafsky, D., Leskovec, J., & Potts, C. (2013). A computational approach to politeness with application to social factors. arXiv preprint arXiv:1306.6078. https://doi.org/10.48550/arXiv.1306.6078.

Eggins, S. (2004). Introduction to systemic functional linguistics. A&C Black.

Fairclough, N. (2003). Analysing discourse: textual analysis for social research Routledge. New York NY.

Fairclough, N. (2013). Critical discourse analysis. In The Routledge handbook of discourse analysis (pp. 9-20). Routledge.

Galla, C. (2016). Indigenous language revitalization, promotion, and education: Function of digital technology. Computer Assisted Language Learning, 29(7), 1137-1151. https://doi.org/10.1080/09588221.2016.1166137.

Giglitto, D., Ciolfi, L., Lockley, E., & Kaldeli, E. (Eds.). (2023). Digital Approaches to Inclusion and Participation in Cultural Heritage: Insights from Research and Practice in Europe. Taylor & Francis.

Grove, S. K., Burns, N., & Gray, J. (2012). The practice of nursing research: Appraisal, synthesis, and generation of evidence. Elsevier Health Sciences.

Halliday, M. A. K., & Hasan, R. (1989). Language, Context, and Text: Aspects of Language in a Social-Semiotic Perspective. Oxford University Press.

Halliday, M. A. K., & Matthiessen, C. (2014). Halliday's Introduction to Functional Grammar. Routledge.

Hasan, S., Rabbi, G., Islam, R., Bijoy, H. I., & Hakim, A. (2022, July). Bangla font recognition using transfer learning method. In 2022 International Conference on Inventive Computation Technologies (ICICT) (pp. 57-62). IEEE. 10.1109/ICICT54344.2022.9850765.

Holmes, J. (2000). An introduction to sociolinguistics. London: Longman.

Hussein, A. T., & Aljamili, L. N. (2020). COVID-19 humor in Jordanian social media: A socio-semiotic approach. Heliyon, 6(12), 1-12.

Ibe-Kalu, M. N. (2016). Language use of social networking sites among students of University of Nigeria, Nsukka. B.A. project, Department of Linguistics, Igbo and other Nigerian Languages, University of Nigeria, Nsukka.

Khasawneh, M. A. S., Khasawneh, A. J., Alshaikhi, T., & jadallah abed Khasawneh, Y. (2024). Social Media Language Patterns in Jordan: A Data-Driven Study of Regional Dialects. Migration Letters, 21(S2), 461-468.

Kim, S., Wei, L., Weber, I. & Oh, A. (2014). Sociolinguistic Analysis of Twitter in Multilingual Societies. Retrieved from https://www.researchgate.net/publication/266661025 on 4/10/2018.

Koka, N. A., Jan, N., & Kana’an, B. H. I. (2023). Exploring The Linguistic Landscape of Saudi Arabia's Social Media: Analysing Language Use, Cultural Expressions, And Societal Transformations. Journal of Namibian Studies: History Politics Culture, 36, 1048-1065.

Kress, G., & van Leeuwen, T. (2001). Multimodal Discourse: The Modes and Media of Contemporary Communication. Arnold.

Lee, J., Kim, J., Shon, H., Kim, B., Kim, S. H., Lee, H., & Kim, J. (2022). Uniclip: Unified framework for contrastive language-image pre-training. Advances in Neural Information Processing Systems, 35, 1008-1019.

Madanat, R. (2022). Understanding colloquial expressions in mechanics’ jargon: case study of Colloquial English and Jordanian mechanics jargons. Dirasat: Human and Social Sciences, 49(2), 551-560.

Mahmudova, F. S. (2023). Text, discourse and the concept of patriotism. International Journal of Research and Review, 10(7), 263-267. https://doi.org/10.52403/ijrr.20230734

Markham, A., & Buchanan, E. (2012). Ethical decision-making and internet research: Recommendations from the AoIR Ethics Working Committee (Version 2.0).

Martin, J. R. (1992). English text. English Text, 1-634.

Mashaqba, B., Huneety, A., Al-Abed Al-Haq, S., & Dardas, Y. (2023). Attitude towards Jordanian Arabic Dialects: A Sociolinguistic Perspective. Jordan Journal of Modern Languages and Literature, 15(3), 959-980.

Matthiessen, C. (2001). The Environments of Translation. In Steiner, E., & Yallop, C. (Eds.), Exploring Translation and Multilingual Text Production: Beyond Content. Mouton de Gruyter.

Mohajan, H. K. (2022). An overview on feminism and its categories (MPRA Paper No. 114625). Munich Personal RePEc Archive. Retrieved from https://mpra.ub.uni-muenchen.de/114625/

Norton, B. (2013). Identity and language learning: Extending the conversation (2nd ed.). Bristol, England: Multilingual Matters.

Pharamita, T. A., Hardiah, M., & Damayanti, I. (2021). Code Switching and Code Mixing in English Language Learning Class. Jadila: Journal of Development and Innovation in Language and Literature Education, 1(3), 302-317.

Shardaghly, T. H., & Abdullah, N. M. (2020). A Pragma-stylistic Analysis of Racism in Donald Trump’s Speeches. PalArch's Journal of Archaeology of Egypt/Egyptology, 17(6), 16525-16541.

Spolsky, B. (1998). Sociolinguistics. New York: Oxford University Press.

Thompson, G. (2013). Introducing functional grammar. Routledge.

Villanueva-Mansilla, E. (2017). Memes, menomes and LOLs: expression and reiteration through digital rhetorical devices. MATRIZes, 11(2), 111–133.

Weedon, C. (1987). Feminist practice and poststructuralist theory. Oxford, England: Basil Blackwell.

West, L. A. (2015). Responding (or not) on Facebook: A sociolinguistic study of liking, commenting, and other reactions to posts. A PhD dissertation, Faculty of the Graduate School of Arts and Sciences, Georgetown University.

Downloads

Published

2024-11-12

Issue

Section

Articles