Naming of Homestays in Public Spaces of Borobudur Temple Tourism Area as a Representation of Identity and Culture: A Linguistic Landscape Study

Authors

  • Dwi Atmawati National Research and Innovation Agency (BRIN)
  • Ade Mulyanah National Research and Innovation Agency (BRIN)
  • Sariah National Research and Innovation Agency (BRIN)
  • Rini Widiastuti National Research and Innovation Agency (BRIN)
  • Prima Hariyanto National Research and Innovation Agency (BRIN)
  • Tri Wahyuni National Research and Innovation Agency (BRIN)
  • Resti Nurfaidah National Research and Innovation Agency (BRIN)
  • Emma Maemunah National Research and Innovation Agency (BRIN)
  • Imelda National Research and Innovation Agency (BRIN)
  • Ricky Aptifive Manik National Research and Innovation Agency (BRIN)
  • Royan Nur Fahmi National Research and Innovation Agency (BRIN)
  • Arif Izzak National Research and Innovation Agency (BRIN)

DOI:

https://doi.org/10.17507/tpls.1512.08

Keywords:

culture, homestay, linguistic landscape, temple, traditional games

Abstract

The many different languages spoken in the public spaces of the Borobudur Temple Tourism Area show the identity and culture of the local community. The present study explores the use of language in the public space of the Borobudur Temple area using the Linguistic Landscape (LL) theoretical framework. The purpose of this study is to reveal the use of language in the names of homestays in public spaces through LL studies. Data collection was carried out by photographing homestay signboards and interviewing homestay owners. The results of this study indicate that the naming of homestays refers to people's names, the name of the place where the homestay is located, conditions, hopes, names of temples and folklore figures, names of fruits, names of flowers, Javanese identity, names of musical instruments and traditional games, names of typical foods, greetings, names of animals, names of wayang characters, names related to the shape of the earth's surface, numbers, colours, and names related to leaves. The types of language used are monolingual, bilingual, and multilingual. In the naming of these homestays, the words that come from English tend to be only homestay. In addition, most of the vocabulary used is Javanese. The names of the homestays reflect the identity and culture of the local community, for example folklore, cultural sites, traditional foods, agricultural products, arts, names of people in Javanese that have begun to be replaced by foreign languages, philosophy, traditional games, and geographical conditions.

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Published

2025-12-01

Issue

Vol. 15 No. 12 (2025)

Section

Articles